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Monday, June 20 • 4:00pm - 5:00pm
#145: Design Thinking: The Empathy Map

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Component Type: Workshop
Level: Basic

This workshop will teach attendees how to develop and utilize an empathy map. Empathy maps can help you to understand your patient and their care circle from their view, giving you a valuable perspective when designing protocols and studies for a patient population.

Learning Objectives

Define an empathy-based mindset and an empathy map; Describe how an empathy-based interview approach can derive patient insights; Explain how to create an actionable empathy map based on an interview with the parent of a child that has participated in a clinical trial; Summarize how an empathy map can contribute to optimal design of a clinical study.


Jacqui Whiteway, PhD


Introduction to Design Thinking Framework
Nadia Bracken

Design Thinking: The Empathy Map
Aaron J Horowitz

avatar for Jacqui Whiteway

Jacqui Whiteway

Senior Director, Center for Pediatric Clinical Development, ICON, Canada
Dr. Jacqui Whiteway brings more than 18 years experience in clinical research to her current role as Senior Pediatric Strategy Liaison in the Center for Pediatric Clinical Development (CPCD) at PRA. She has a PhD in Molecular Biology, was a Postdoctoral Fellow in cancer genomics at... Read More →
avatar for Nadia Bracken

Nadia Bracken

Operational Advisor (RBQM), Medidata, a Dassault Systèmes company, United States
Founder and Chief Experience Officer (CXO) at GCP Cafe community and networking group for clinical researchers. Her top-ranked pharma-industry blog has been frequented by visitors from 150+ countries. Nadia, finalist in the 2010 inaugural Pharmatimes US Clinical Researcher of The... Read More →
avatar for Aaron Horowitz

Aaron Horowitz

Chief Executive Officer, Co-Founder, Sproutel, United States
Aaron is a maker; from sculptures to business, he is fascinated with the process of taking an idea from concept to reality. His experience growing up with human growth hormone deficiency inspired a desire to bring empathy, design, and a patient-centered mindset to healthcare. He is... Read More →

Monday June 20, 2022 4:00pm - 5:00pm CDT
Room 470 A McCormick Place 2301 South Indiana Avenue Gate 40 Chicago, IL 60616
  13: ProfDevelopment, Workshop