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Tuesday, June 21 • 1:45pm - 2:45pm
#247: Paying for Digital Health: What Evidence is Needed?

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Component Type: Session
Level: Intermediate
CE: ACPE 1.00 Knowledge UAN: 0286-0000-22-578-L04-P ; CME 1.00; RN 1.00

This session will touch on two types of evidence for reimbursement decisions in the digital era of healthcare. First, the need to refine existing evidentiary frameworks to be fit-for-purpose for evaluating digital health products, including digital products with different risk profiles. Second, to consider how digitally generated evidence can be used to inform reimbursement decisions for traditional medical products using digitally measured nocturnal scratch for atopic dermatitis drugs and biologics.

Learning Objectives

Describe optimized criteria for evaluating digital health technologies for reimbursement; Define the evidence needed to use digital endpoint data to inform reimbursement and pricing decisions for traditional medical products.


Anita Burrell, MA, MBA


Nocturnal Scratch: Value of a Digital Endpoint to Successful Commercialization of a New Medical Product
Jennifer Goldsack, MA, MBA, MS

Paying for Digital Health Interventions: What Evidence is Needed?
Carl Asche, PhD, MSc


Carl Asche

Research Professor, University of Illinois College of Medicine, United States
His research focuses on the use of comparative effectiveness research and cost-effectiveness analysis in health care decision making. His academic work has comprised authoring or co-authoring over 100 papers appearing in the medical and economic literature. He has presented his research... Read More →
avatar for Anita Burrell

Anita Burrell

Founder, Anita Burrell Consulting LLC, United States
Anita has over 23 years’ experience of leadership in the pharmaceutical industry in a wide variety of roles. She joined the industry as a pioneer in the field of Health Economics for Burroughs Wellcome and moved to New Jersey in 2001 to lead Global Health Economics and Outcomes... Read More →
avatar for Jennifer Goldsack

Jennifer Goldsack

Chief Executive Officer, Digital Medicine Society (DiMe), United States
Jennifer Goldsack is the Chief Executive Officer of the Digital Medicine Society (DiMe). Founded in 2019, DiMe is the first professional organization for experts from all disciplines comprising the diverse field of digital medicine. Together, we drive scientific progress and broad... Read More →

Tuesday June 21, 2022 1:45pm - 2:45pm CDT
Room 185 CD McCormick Place 2301 South Indiana Avenue Gate 40 Chicago, IL 60616
  12: Value-Access, Session