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Tuesday, June 21 • 12:45pm - 1:15pm
#237.2 CH: Location, Location, Location: Building the Next Generation of Community-Based Clinical Trial Site Networks

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Component Type: Workshop

The industry is looking toward new site network models focused on community-based clinics. By being embedded in the community, new site networks have the opportunity to increase patient recruitment and convenience, improve retention, and enhance diversity in clinical trials. We will discuss strategies and ways non-traditional site networks could transform the clinical trial delivery model.

The COVID-19 pandemic illustrated how non-traditional community-based retail pharmacies / clinics could quickly recruit and see patients for vaccine clinical trials. It raises the questions of if these community-based pharmacies / clinics can enhance:

  • Recruitment: With large retail client bases, extensive pharmacy and EHR records, and customer analytics and insights, can new site networks recruit patients faster?
  • Retention: With convenient locations and expanded hours, telemedicine and digital / decentralized trial capabilities, and patient engagement initiatives, can they improve patient retention throughout the study?
  • Diversity: Can they build on the trust of pharmacists to improve the rate of patients participating in clinical trials and can they recruit more diverse populations -- more representative of the communities where they are at scale across multiple states versus what we see at traditional academic medical centers?


  • Learning Objectives

    Recognize how retail pharmacies and other community-based clinics are transforming the clinical trial site delivery model; Describe how these retailers and community-based clinics can increase recruitment, enhance patient retention, and improve clinical trial diversity; Discover opportunities to build a new ecosystem of clinical trial site networks.

    Chair

    Dawn Anderson, BSN

    Speaker

    Panelist
    Marc R. Watkins



    Speakers
    avatar for Dawn Anderson

    Dawn Anderson

    Managing Director, Life Sciences, Deloitte, United States
    Dawn is a Managing Director in Deloitte’s Life Sciences practice, and a leader in Deloitte’s Clinical Transformation practice. She has more than 30 years of industry experience in Global Pharma and CROs across Clinical Development & Operations with an emphasis on enabling her... Read More →
    MW

    Marc Watkins

    Chief Medical Officer, Kroger, United States


    Tuesday June 21, 2022 12:45pm - 1:15pm CDT
    Room 470 A McCormick Place 2301 South Indiana Avenue Gate 40 Chicago, IL 60616